In this episode, I’m joined by James Lawrence, The Iron Cowboy, who achieved the remarkable feat of completing 100 Iron Man triathlons in 100 consecutive days. We delve into his extraordinary journey, exploring the power of grit, emotional resilience, and an unwavering “no quit” attitude that fueled this awe-inspiring achievement.

James shares the backstory of his audacious goal, the mental resilience required to conquer the toughest challenges, and the emotional rollercoaster he rode throughout the journey. Join us for a motivational and emotionally charged conversation that will leave you inspired to tackle your own challenges with renewed determination. Don’t miss this testament to the human spirit and relentless determination. Share this episode with friends and family to spread the motivation!


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Host Brad Jensen – @thesoberbodybuilder

James Lawrence – @ironcowboyjames

Key Nutrition – @keynutrition