On today’s episode I was joined by one my very first coaches and friend, Jeff Later.

Jeff coached me through the 2 shows I competed in and forever grateful for his help.

We talked like it was old times and hit on some great topics including keto, sustainability, metabolic adaptation and competing.

Jeff got his pro card after 40 shows and boy did he earn it.

More about Jeff:

I had the vision to one day step on bodybuilding stage but was never satisfied with the muscular development I had achieved. After some life events I put more focus on my personal health and fitness and was able to put myself in a position to enter my first bodybuilding competition. This new challenge drove me to better myself in multiple ways and I fell in love. I’ve continued to pursue this passion of competing, culminating in earning my IFBB Pro Card in 2018.

I have done many things in my business career that have varied from project management, graphic design, dietary supplement formulation, in addition to many years as a personal trainer.
In my years of formulating supplements I developed entire product lines and corresponding programs. These ranged from energy drinks, to protein shakes, to fat burners, and everything in between. These products and programs have generated tens of millions of dollars and positively impacted tens of thousands of people.

Coaching is not something I ever planned on doing. It came about after helping so many friends and family with their fitness goals and eventually prepping others for competitions. It snowballed from there and eventually forced (or allowed) me to quit my corporate job and work side-by-side with my wife full time. Coaching others is something I’m truly passionate about and truly enjoy. I believe living fit and healthy is a lifestyle and should fit in your life with balance.


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Connect with us on Instagram

Host Brad Jensen – @thesoberbodybuilder

Guest Jeff Later  – @jefflater

Key Nutrition – @keynutrition